FleuraMetz

Alkmaar, The Netherlands - Design & Execution

Branding, mobile app design and web design for FleuraMetz’ e-commerce platform. As one of Holland’s leading B2B flower distributors, FleuraMetz sells 100.000+ products to anyone from small florists to large resellers. Making this volume of products easily accessible to all different end users was the challenge here. 

Through countless user testing cycles the user interface was honed to be absolutely functional and effective. Smart filters and no-nonsense UI gets people to exactly the products they are looking for. 

The new branding is subtle, reflecting some of the colourful product it’s selling, but remaining in the background so it never distracts.

Throughout the process there was close collaboration with FleuraMetz’ internal stakeholders, and many face-to-face conversations with resellers in the field. This ensured the designs where always in touch with what was actually needed to make the life the people using the product easier.